Innovation core

Founded in 2009, Bryton Inc specializes in GPS-enhanced consumer electronics with decades of combined experience in developing GPS sports technology. With headquarters in Taipei, Taiwan, we have expanded our market share around the world, successfully establishing a strong international reputation, creating a reliable brand image and building strategic business partnerships. Bryton also partners with professional racing teams including UCI World Team Intermarchés-Wanty, UCI Pro VF Group - Bardiani CSF - Faizanè, Pauwels Sauzen - Bingoal, UCI Continental JCL Team Ukyo, Kinan Cycling Team, Terengganu Polygon Cycling Team, Ljubljana Gusto Santic, and many more!

Tailored for cyclists

Our goal at Bryton is to share our passion for sports, encouraging cyclists to lead a healthy lifestyle through everyday exercises, explore the world around them, work towards becoming their best possible self, make new friends and most importantly have fun doing it!

Our products are designed with an intuitive user interface and feature-rich features to easily track your rides, share your achievements and create cycling events with other cyclists.

Global influence

Bryton is headquartered in Taiwan, but our products are sold through resellers and partners around the world. We are committed to providing our customers with the highest level of support, no matter where they are. Our team of experts is ready to answer your questions and help you get the most out of your Bryton GPS device.

Our Mission

Our mission is to create affordable bike computers so that more people can enjoy riding; we focus on developing excellent sports electronic products and become an indispensable sports partner in your life.

Our Vision

Bryton's vision is to become the leading brand in the bicycle GPS computer market.

Position in Market

According to a national survey of Taiwanese cyclists, Bryton is currently the number one GPS bicycle computer brand in Taiwan, with the largest market share of 40%.

Our Milestones

Founded in Taipei in 2009
Bryton was founded in Taipei by Chairman Samuel Wang.

Rider310 and Rider100 were released in 2015
Bryton launches the Rider 310 and Rider 100, establishing valuable ANT+ GPS cycle computers in the market.

In 2016, the flagship model Rider 530 was released
Bryton released the flagship model Rider 530 and the smaller Rider 330.

In 2018, a full series of new bicycle computers will be released.
Including Rider 15, Rider 410, Rider 450 for mountain bikes and Aero 60 for road bikes. ｜In addition to being the official partner of the Tour de Taiwan (UCI2.1), Bryton becomes the technical sponsor of the race by providing detailed racing data during live streaming.

In 2019, Bryton celebrates its 10th anniversary!
Bryton begins a partnership with the UCI World Tour Deceuninck – Quick-Step Cycling Team. ︱Released Rider 15 and Rider 420 bicycle computers, and launched the color touch model Rider 860.

The high-end touch model Rider 750 will be launched in 2020
In the same year, Bryton also became the official partner of UCI World Team—Israel Start-Up Nation.

Bryton expands partnership with Circus Wanty Gobert in 2021
The team will become the UCI World Team from 2021 onwards. ︱Bryton established its first self-operated team in Taiwan, Team Bryton Icefield. ︱Launched the high-efficiency series: Rider S500, the first product of the S series.

The top-level computer Rider S800 will be launched in 2022
Bryton continues to sponsor UCI World Team Intermarché - Wanty - Gobert Matériaux, becoming its official cycling computer partner. ︱Team Bryton Icefield changed its name to Bryton Racing Team and became the first Taiwanese team to register in the Japan Professional Cycling League. ︱Launched the top-level computer Rider S800, which is also the second product of the S series.

New radar taillight Gardia R300L launched in 2023
Becoming the official cycling computer partner of the UCI World Team Intermarché - Circus - Wanty for the third consecutive year. ︱Launched a new rearview radar taillight product line, the first product of which is Gardia R300L. ︱Introduced Rider 750 SE.

Rider 460 and Rider 17 to be launched in 2024
The fourth year of being the official cycling computer partner of the World Team, Intermarché - Wanty. ︱Introduced Rider 460 and Rider 17.